Most shoppers spend their hard-earned cash at the end of a sales presentation when they need a beneficial product or service for themselves. When buyers don’t plan to use an item or service for their own selfish purposes, they’ll less likely spend their money. When presenting, be sure you are focusing on the specific benefits or outcomes they will receive directly.
According to studies, an average shopper will consider buying a product if it makes them stand out from the rest. It's the same reason people opt for "custom" or outrageously priced name brands when their budgets allow it. During the sales call, highlight the specific ways your product or service provides the feeling of prominence and how they will feel special with ownership.
Especially in B2B selling, sales can be won with a simple statement such as: "Mr. Customer, just by owning this product before your competitor does, you will be winning. If they own it and you don't, you will be losing." If it is clear that saying "no" is a losing proposition, your prospect will be much more likely to say "yes".
Another reason people will buy over the phone is because the item will bring improvements to their lives and those around them. Nobody likes a setback. We all want personal improvement and to be better spouses, golfers, business owners, etc. Does your product improve my golf swing or give me more time to spend on developing my other skills? If it does, I want to buy that product.
Family / Staff
When a product benefits the entire family (or staff for B2B), customers will be more enticed to buy that product. In situations where the person on the phone is not ultimately the end user, the entire sales presentation would be to emotionally tie that customer's family or team members into the decision making process.
Achieve Your Goal
By working with the highly experienced staff at Walking Fingers Telemarketing, you can easily grow your sales. We offer phone-based lead generation services that benefit businesses throughout a complete sales cycle.
Our staff consists of intelligent individuals who fully understand telemarketing, so you‘ll get professional and reliable results. If you run a business that sells a unique product or service, we’ll develop a plan to help you reach qualified prospects.
If you’d like to work with us, contact us today. Call 866-205-2268 or send an email to firstname.lastname@example.org.