Voicemail is all too common in the world of phone sales. As a salesperson, you expect a percentage of calls will be met with a recorded message, but don't view them as a missed opportunities. Voicemail can be a powerful selling tool. Use it to get more callbacks, and instantly you'll see sales go up.
The best salespeople use voicemail to get screened "in" with their prospects and to presell the customer before even speaking with them. The key is to be prepared, communicate a compelling benefit, and include a contingency statement. With a little effort and determination you can make your phone ring. Here's how:
Be Prepared.
Expect that you'll hear a voice recording when you call, so you'll know ahead of time what you will say. People will base their perception of you based on how you sound even more so than on what you say. If you're caught off guard it will show. Instead of blundering through it, hang up and call back when you're ready.
Communicate Results.
Refrain from talking about your products or services as much as possible in your message. Even with voicemail, people only care about one thing: what's in it for them. Communicate the benefits of speaking with you based on the results you can get or your ideas on how to get them where they want to be. Above all, people want results. Results are what you want to communicate in 30 seconds or less.
Results Are Contingent On Speaking With You.
When leaving a voicemail, your goal is to pique their curiosity enough so they call you back. To help encourage this, make sure it's clear the results are contingent on speaking with you. For example, let them know you have a few questions you would like to ask to determine their potential cost savings.
Before you hang up, let them know specifically if you will be calling them back or the best time to reach you. Your phone number should be the last thing they hear, and be sure you give it clearly and slowly.
Follow Up.
Using these techniques will likely get you more callbacks, but don't sit around waiting for the phone to ring. Have a scheduled follow-up plan in place so you're reaching out every week or so. If you get their voicemail again, stick to the plan. Benefits trump features, and results outweigh solutions. Make your offer so compelling they can't wait to call you back.
Contact us to learn how to increase sales with effective telemarketing strategies. Call us at 866-205-2268 or info@walkingfingerstelemarketing.com.
The best salespeople use voicemail to get screened "in" with their prospects and to presell the customer before even speaking with them. The key is to be prepared, communicate a compelling benefit, and include a contingency statement. With a little effort and determination you can make your phone ring. Here's how:
Be Prepared.
Expect that you'll hear a voice recording when you call, so you'll know ahead of time what you will say. People will base their perception of you based on how you sound even more so than on what you say. If you're caught off guard it will show. Instead of blundering through it, hang up and call back when you're ready.
Communicate Results.
Refrain from talking about your products or services as much as possible in your message. Even with voicemail, people only care about one thing: what's in it for them. Communicate the benefits of speaking with you based on the results you can get or your ideas on how to get them where they want to be. Above all, people want results. Results are what you want to communicate in 30 seconds or less.
Results Are Contingent On Speaking With You.
When leaving a voicemail, your goal is to pique their curiosity enough so they call you back. To help encourage this, make sure it's clear the results are contingent on speaking with you. For example, let them know you have a few questions you would like to ask to determine their potential cost savings.
Before you hang up, let them know specifically if you will be calling them back or the best time to reach you. Your phone number should be the last thing they hear, and be sure you give it clearly and slowly.
Follow Up.
Using these techniques will likely get you more callbacks, but don't sit around waiting for the phone to ring. Have a scheduled follow-up plan in place so you're reaching out every week or so. If you get their voicemail again, stick to the plan. Benefits trump features, and results outweigh solutions. Make your offer so compelling they can't wait to call you back.
Contact us to learn how to increase sales with effective telemarketing strategies. Call us at 866-205-2268 or info@walkingfingerstelemarketing.com.
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