One of the advantages of telemarketing is it's closer to closing the sale. Real people communicate with potential customers and gather important information that they can use to close the sale.
With Internet marketing, you don't have the same opportunity to close sales. Most leads are reading your blog posts and social media posts. They're not directly communicating with you, so you can't go for the close.
Businesses Welcome Telemarketing Calls
Telemarketing is especially effective in B2B marketing because businesses expect telesales calls. According to a survey by Gartner, 71% of buyers would accept a contact request with a new provider during the exploration or early evaluation streams of the buying cycle. That early stage is critical for connecting before a competitor does.
The Cost of Social Media Marketing is Rising
More businesses are learning they should be connecting with customers on social media, and the need for buying advertising space has increased. As a result, costs have multiplied due to the amount of competition.
You can still try building an audience the organic way, but that is a slow way to see results. Telemarketing works faster than social media marketing and is much more effective at connecting.
Telemarketing is Less Expensive Than SEO
Similar to social media, SEO was a cheap and effective form of marketing when it first entered the scene. As Google improved its algorithm and the SEO space became more saturated and complex, SEO has become more expensive.
By now, search engine optimization is more expensive than telemarketing. Instead of competing for the number one spot in search engines, you could directly contact dozens of potential customers each day via telemarketing.
Businesspeople Enjoy Human Interaction
Your sales team has a 56% greater chance to attain quota if you engage buyers before they contact a seller, according to SalesBenchmark Index. In B2B sales, involve human interaction through telemarketing to help increase your chances of obtaining the sale.
It's often easier to close a sale with a businessperson over the phone than online. Talking to someone on the phone is more personable and can break down barriers faster.
You Can Analyze Call Recordings
Telemarketing calls can be recorded and played back to ensure you don't forget important details about a prospect. This increases your chances of closing a sale because you'll have better insight on the lead.
Telemarketing shouldn't be ignored because it's still making money for businesses that utilize this strategy. It can help you make B2B sales and close faster than other forms of marketing.
Walking Fingers Telemarketing has helped businesses achieve better sales via telemarketing since 1999. Contact usto learn more about how we can increase sales for your company. Call 866-205-2268 or send an email to firstname.lastname@example.org.