You should not stop your sales campaigns just because traditionally people vacation during the summer months. Who can afford to have a slow summer this year? Here are our 9 reasons why you shouldn't stop telemarketing this summer.
Don't Stop 1: While the Gatekeeper Sleeps
At some point in the summer, the regular gatekeeper, the person that guards the important prospect from unnecessary distractions, will go on vacation.
At this point, someone less well-trained, less experienced and much easier to sidestep will often be appointed to cover their summer vacation period. It's at this time, that an experienced and skilled telemarketer can make a break past the inexperienced gatekeeper and get connected to prospects that can take advantage of your summer deals.
Don't Stop 2: Never Be Forgotten
It's important to keep in touch with your prospects throughout the year. If you don't call during the summer, the chances are that some canny telemarketers from another company will slip unnoticed into your place and make the sale whilst you're away topping up the tan.
Do not give your prospect the opportunity to forget you. Sometimes it really takes persistent reminders of the benefits and values of your products/services before they will finally cave and go with you. But if you give up during the summer, that alternative telemarketer, the one that isn't afraid to call during the summer, will make the sale instead of you.
Don't Stop 3: Stand out from the Crowd
BE the stand out, the alternative telemarketer that was mentioned above. So many companies don't bother to telemarket during summer that they miss valuable opportunities to win business during the summer months. When you call your prospects, the chances are you'll be one of a very few that know how to turn summer into sales. Stand out from the crowd by calling during a long summer's day.
Don't Stop 4: We Know You're In There
Not everyone can go away for their summer vacation at the same time. The right people have to be in the office at some point during the summer. If you're lucky, the right person is at work whilst their secretary or some other gatekeeper is away for their annual trip to Majorca. Your tenacity will benefit you plenty if you can keep making contact without becoming too irritating.
Don't Stop 5: Set Up for Autumn
If you find that getting the right people to make a decision is difficult in the summer, why not set up appointments for the Autumn, or just use the time to build a relationship with the prospect. Setting up more profitable interactions with potential customers and clients later in the year isn't time wasted; it's an investment in sales at a later stage. Use the summer months to set up sales in the Autumn.
Don't Stop 6: Know Your Industry
Each industry works differently when it comes to summer vacations. The better you know your industry, the better you will understand when the best time to call will be. Some industries close their factories and offices for periods of time during the summer, so clearly, that's a black out period for your telemarketers. Don't waste time calling businesses that are closed for their summer holidays!
Don't Stop 7: Their Summer is Slack
Let's face it; some businesses do experience a slower summer. So that means when they're not taking their vacation, there's a lot of people sitting around in offices wishing they were somewhere else, or at least that it would stop raining.
If you can call during this time, you can bring a little merriment back to their office. Don't go straight for the sell, just have a chat, build rapport, work on the relationship, you can always call back during the Autumn if you feel that now's not the right time to sell them something. But using your experienced telemarketers, you'll know the difference and use the prospect's slack summer as an advantage to you.
Don't Stop 8: People are Ready to Receive
This is the prime time to build rapport with people. Call on a sunny summer morning and you'll be much more likely to build a relationship with the person at the other end of the phone. People are relaxed, they're happier because of the sun and they feel more positively. Also, because it's sunny outside, and they'd like to be outside, they're more likely to consider your phone call a break from their daily routine.
Don't call in the afternoon, many people leave earlier or start focusing on the 5pm bolt for the door.
Don't Stop 9: Who Can Afford A Summer Holiday?
Who can afford to close down for the summer any more? Get calling. This is the perfect time to make someone's day by telling them precisely how you can make things better for their business.
If you would like to have Walking Fingers Telemarketing help you keep your momentum throughout the summer, contact us today! Call 866-205-2268 or send an email firstname.lastname@example.org.