A typical sales representative can improve their sales results tremendously by following these six simple steps:
Begin the Sales Call Casually
A pleasant opening can increase your success rate by nearly 30 percent. Most inexperienced salesmen fall into the trap of talking about negative issues at the beginning of their sales presentations.
To capture a prospect's attention, you must start the conservation with a positive statement. Potential prospects may want to talk about their weekend plans or about their favorite football, baseball, or basketball team.
Discuss the Competition Positively
Salespeople can also sabotage themselves by talking about their competitors in a negative manner. If you say harsh things about other businesses, your audience may associate every negative trait with your company. This is why it's wise not to comment when a potential client gossips about your competitors.
Use Genuine Labels
Did you know that most people will behave differently after they are labeled? In one study about fundraising, the researchers told average donors that they were in fact among the highest donors. Those donors proceeded to donate above average amounts. We live up to our positive labels.
When assigning a label to clients over the phone, you should never be manipulative or fake. Instead, tell your clients how nice they are to do business with.
Get Feedback From the Prospect
When you reach the middle of the sales call, find out if the client understands the sale presentation. Without proper feedback, you will never know if the prospect is still on track. Near the end of the presentation, address the prospect's questions and concerns.
When you talk about your product or service, the client should feel excited. This is why the most successful salesmen give their presentations while standing up. If you speak while walking around a large space, you can present yourself more proudly and loudly.
Especially in your voicemail messages, be sure to include a few emphasized words. By adding inflection to the right words, you sound more passionate, articulate, and ulitmately more convincing.
Phone sales campaigns are complicated. Thankfully, professional outsourced solutions are available. If you need a targeted phone sales campaign, contact Walking Fingers Telemarketing.
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