No matter how good your product or your offer, getting turned down with a firm "No" is an expected part of selling. Rejection doesn't have to be discouraging. You're going to hear it again and again, so look for ways to make the most of it.
You Can Ask 'Why Not'?
When a prospect declines, instead of pushing them or simply ending the call, you can lean more, and improve future sales, by asking why. When there's no sale, and the pressure is off, ask for a minute of their time to get the reasons. You might not get a straight answer, but often customers will explain that it's the wrong price, wrong size, or express other doubts. Ask what would make the offer more appealing, and be grateful for their suggestions.
The Right Attitude
It may not be the offer at all, but simply the wrong time or the wrong approach. Ask if there's anything you could have done differently, and though it may sting a little, maintain a professional attitude that says you welcome their input. The right sales technique will vary from customer to customer, so don't take it personally. Use these insights to find a better approach.
'No' Isn't 'Never'
There are many reasons a prospect might respond with "no", and some of them have nothing to do with product value or the sales dialogue, but something you can't predict - the customer's frame of mind. Ask if you can call again, provide more information, or have them call you back. If you handle rejection pleasantly it leaves the prospect with good feelings about you and your company.
When 'No' is Enough
In certain situations, following up rejection with questions may be a waste of your time. If your prospect has been negative or dismissive from the start, becomes hostile, patronizing, or clearly isn't listening, you're unlikely to receive good feedback, anyway. Spend the time and effort on those you feel will be honest and helpful.
Even 'No' Has Value
You're going to hear "no" repeatedly, so try not to see it as a personal failure. Instead, see every rejection as an opportunity to analyze your technique and improve your future sales. In time, you may see the rejections become fewer and easier.
At Walking Fingers Telemarketing, you can work with professional and dedicated telemarketers. We've handled sales tasks for businesses for over a decade by providing excellent customer service every step of the way.
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