If you're looking for a boost in revenue, phone sales - even cold calls - is still an effective way to generate profits. If you want to convert more customers, here are 5 tactics you can use to generate phone sales with a strong ROI.
Who to Call
The quality of leads matters. A list of phone numbers that's been circulating for months may not be worth the effort, but a list of people who have recently expressed an interest definitely is. If yours is a B2B company, you want to find out who the actual decision makers are or your calls may be a waste of time.
How to Prepare
Cold calling can work, but these days there's a better way. Google your market prospects and learn about needs and interests you could appeal to. When it comes to preparing scripts, remember that all calls should sound natural. A genuine interaction is more effective than a generic sales presentation.
When to Call
Make charts or schedules of prospect time zones. The worst time to make sales calls is when you might be disturbing them - lunch, dinner, or late at night. The last thing you want is a negative attitude before they've even answered - try mid-morning, late afternoon, or early evening hours instead.
How to Call
Phone sales depend on keeping the prospect interested. Here are a few tips to keep them engaged: Forget boring introductions. Start with humor or engaging questions. Don't start countering objections before the customer gets a chance to object. Be respectful - don't give prospects a reason to hang up. Focus on building relationships before you focus on making sales.
How to Close
Closing is not automatic - most prospects require several follow up calls before they will actually commit to purchase. Don't expect to close on the spot even if the customer expresses interest. Give them a chance to think it over and try to make arrangements to call them back instead of just giving up or leaving the sale to someone else.
If you're looking for a lift in sales, contact Walking Fingers Telemarketing and learn how you can take it to the next level.
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