Cold calling can be extremely effective if it is handled efficiently, and the key is making sure you have the right person for the job. And this person is not the salesperson. Why? Salespeople should be making sales, not spending countless hours finding a lead.
Cold calling is essentially prospecting. It’s about searching through mounds of contacts in search of that precious lead. If the salesperson is doing this, it leaves little time for them to do their job which is to then focus on that lead and turn it into a sale.
Cold Calling Metrics
Remember, not every prospecting call is answered. Studies show that out of 3,500 calls only 1,000 contacts answer and out of those 1,000 only 2-4% will generate a lead.
This means if a salesperson made 50 calls a day for 70 days they would generate 20-40 leads. After all that time is spent they would then have to proceed to turn those leads into sales.
Now compare that to a professional telemarketing rep that can make 300 calls a day and generate the same success rate in only 12 days.
Typically what scares companies most about a cold calling campaign is being perceived as a nuisance. However, we are not talking about calls that interrupt family dinners with overly friendly sales pitches.
These are business to business calls and research shows that only 11-17% of prospects are “actively annoyed” by unsolicited callers, mostly because they get these calls every day.
In fact, most prospects say these calls cause them to be more likely to consider purchasing the product or service from the caller.
Low Lead Ratio?
Cold calling can be hard, and if you are doing it in-house your leads may be few and far between. On the flip side, cold calling creates additional opportunities you may have not considered.
For example, you may not be getting many leads, but if you’re getting your brand out there and obtaining opt-in email addresses you have increased your potential opportunities for sales down the road.
Outsourcing your cold calling is one of the best ways to generate leads and allow your sales team to focus on what they do best, making sales.
Walking Fingers Telemarketing employs the best people in the industry for sales lead generation services. We ensure the best results from your calling campaign and eliminate all the hassle for you and your team.
See how beneficial outsourcing your cold calling can be and let us help you determine your cost benefit. Contact us today at 866-205-2268 or send an email to firstname.lastname@example.org.
Call 866-205-2268 or send an email to email@example.com.